Notes

  1. feedingbirdsboutique reblogged this from modcloth and added:
    Although people still wear body make-up this product...invented to help
  2. bitchctrl reblogged this from modcloth
  3. sometimessugar reblogged this from modcloth and added:
    war efforts! stocking materials were needed for the war, it would appear!
  4. stolemyheart001 reblogged this from modcloth
  5. true-plain-hearts reblogged this from modcloth
  6. iknitalot reblogged this from jonimakesstuff and added:
    Leg makeup was still being used into the early 70’s. It was great in hot climates.
  7. vintageiswonderful reblogged this from jonimakesstuff
  8. peachespreaches reblogged this from modcloth
  9. dvlopng reblogged this from modcloth
  10. raineyez reblogged this from zombies-ate-my-boyfriend
  11. reginetheunicorn reblogged this from modcloth
  12. thedresscollector reblogged this from modcloth
  13. jonimakesstuff reblogged this from modcloth and added:
    didn’t totally die out after WWII and rationing were over. I have a sewing book from the 1950s that discusses the use of...
  14. markhamgriggs reblogged this from modcloth
  15. dandelionapril reblogged this from modcloth and added:
    The alternative to silk stockings.
  16. mariathorpechan reblogged this from modcloth
  17. 3mily94 reblogged this from modcloth
  18. zombies-ate-my-boyfriend reblogged this from modcloth and added:
    i love this! i’m going to be learning about it, however, i love that i already know why this is popular. they used to...
  19. motivatedslacker reblogged this from modcloth and added:
    Someone wrote to them to tell them about the nylon shortage during the war (it...an ask,...
  20. vintagevale reblogged this from modcloth
  21. honeydust reblogged this from pupsandtea
  22. kentuckybourbonbride reblogged this from modcloth and added:
    This is a really cool ad, even if they don’t know what they’re talking about. Leg makeup was “a thing” during the ’40s...